Archives: January 2017
2017 Marketing and Software Sales in IBM i
Despite what some have said is the worst name of any server or computer brand, IBM i is still going strong. (As you have heard many times, try adding “i” to any search and see if anything different turns up.) Fortunately, it is more effective to add “NGS” to an internet search. Give it a try and encourage your customers to do the same.
Seriously, NGS’ Business Intelligence is going strong, with great response to Web searches and ads. The Web presence is just one aspect of our marketing efforts. Our marketing plan for 2017 will emphasize Webinars for prospects and customers as well as on-site sessions with business users. We'll also exhibit at many of the regional and national conferences in the IBM i ecosystem.
For and With Partners
With partners we are always happy and available to do one-on-one discovery sessions and demonstrations, which usually lead to a proof of concept. While we can do all of these activities remotely, our travel to customers provides us many opportunities to go on site with prospects to develop personal relationships during the evaluation process. When we are in the area, we can add in a few prospecting visits with your other customers.
Partners can always drive attendance to our Webinars. We do about six Webinars per year just for prospects. Outside the general schedule, I am happy to organize Webinars with a partner. We can jointly drive attendance in your area through email and telemarketing invites along with your personal contact.
After the individual Webinar playback is recorded, it is useable for months as a destination or action in a marketing message or embedded in a website.
There are still several large conferences around the country for the IBM i ecosystem. Some of these are vendor specific while others, like COMMON, are general.
If NGS will be exhibiting at a conference in your area, we will work with you to get the message to your customers. Schedule permitting, we can hang around the area and do some prospecting meetings, too. Keep this in mind as the year goes along.
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