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Business Partner Newsletter

Posted on September 12, 2017 by Bill Langston

Fall Is Showtime

During September and October, NGS-IQ product specialists will be traveling throughout the continental USA to attend events, meet users, and conduct tutoring sessions. We hope you’ll look for us, ask your customers if they would like to learn about NGS-IQ, or request a chance to meet with our team member privately to discuss marketing tactics.  Our fall calendar is below:

OMNI Technical Conference, IBM, Schaumburg, Illinois, September 19, 2017

COMMON Fall Conference, Hyatt Regency St Louis at the Arch, St Louis, Missouri, October 2-4, 2017

RPG-DB2 Summit, DoubleTree Park Place, Minneapolis, Minnesota, October 17-19, 2017

Mincron-Dancik Fusion17 User Conference, Sheraton New Orleans, Louisiana, October 15-18, 2017

IBM’s Strategy and IBM’s Customers

Since you are reading this newsletter, there’s a good chance you receive IBM Systems Magazine each month in its digital or print format. IBM uses the magazine to soft-sell their strategic direction and remind customers about the strengths of IBM Power.

The current issue includes the results of a survey of over 300 readers. A quick review of the results alongside the content of recent issues suggests a gap between what these customers want to read and what IBM marketing wants them to hear. In a table showing their level of interest in various types of content, readers showed their strongest interest is technical information and articles about new IBM technologies. In contrast, strategic content was least frequently cited as being of strong interest and most frequently described as being of little to no interest.

When your most loyal customers aren’t interested in your strategy, it’s either a weak strategy or you aren’t communicating it in a meaningful way. Let’s hope IBM has begun to recognize this and is actively working to enhance both.

Working with NGS: David Gillman is wrapping up his long career at NGS this month. Bill Langston has assumed his job duties and request that you address your questions to him going forward. We thank David for his many years of service to NGS and wish him the best. Please contact Bill Langston at (916) 920-2200, ext. 254.

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